Life’s Better in Shorts.
Our mission is simple: to make really good shorts for every body, every day and everything you do in them.
Hi, I’m Durga, founder of The Short Store.
I’ve been an athlete and loved sports for as long as I can remember — and unsurprisingly I’ve spent most of my life in shorts. Running, training, playing a sport, travelling, lounging…if I could wear shorts for it, I probably did.
Before starting The Short Store, I spent seven years as a sound editor in the film industry, working on 17 feature films. I loved the creative world, but I always knew I wanted to build something of my own.
And when I started thinking about what that something could be, one thing felt strangely obvious:
Why wasn’t there a brand just for shorts?
There were brands dedicated to shoes, bags, denim and activewear. But shorts?
In 2021, I decided to change that. I came into this with no fashion background — learning fabrics, fits, patterns, sampling, and manufacturing as I went.
We started with one problem: finding running shorts that actually worked for Indian body types — ones that didn’t ride up and had pockets that fit your phone.
Today we're building towards one rather ambitious goal:
To become India's destination for shorts.
one place for every kind of short, made for different body types, different days and different ways of living.